11 May, 2017

All reasonable efforts

Zeiss Loxia 50mm - Book signing (Alison Rushby, "The Turnkey")

Recently, Epson Australia sent me an automated message about their truly outstanding, but long out-of-stock, Hot Press Natural matte paper:
Thank you for your interest in the Epson Fine Art Paper Signature Worthy Hot Press Natural A4 Sheet Media (C13S042318) This product is now in-stock, and was available on Shop Online from 05/05/2017 at 6:29 PM. 
Good news you might think; but there was a further note:
We make all reasonable efforts to ensure stock availability, however due to the popularity of this item, it may be sold out by the time you visit the website. 
"All reasonable efforts," indeed.

Epson keeps printer ink in stock — they have to.

Paper? Not so much.

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