|Decatur Street, New Orleans, Louisiana [click to enlarge]|
The Zeiss people are not ones to pass up an opportunity. That's why we have the Touit and Loxia lines. It looks to me, however, that they did these lens lines to address niche opportunities.
That was then, this is now.
It also looks to me like Zeiss recognises that the full-frame, E-mount system is gaining a professional (and cashed-up enthusiast) following that needs to be addressed. (An example is Jason Lanier, who has 10 reasons that he explains in his video, below.)
The E-mount, however, has special needs. There are a few technical issues that we won't explore here, but the most obvious E-mount requirement is smaller sizes — sizes appropriate to the A7 series cameras.
The Otus line works for Nikon and Canon because size isn't that important there. Everything is big; and it might be that caonikon owners like it that way — proof that they're serious? The E-mount system, however, is designed to keep sizes down.
If we look at the Batis 85mm, it's going to be f/1.8. In the canikon world there are many who would expect an 85mm f/1.4 or even 1.2. Hence the Otus 85mm f/1.4. The Batis is big, but not huge.
I think the new tag lines from Zeiss gives their views away:
"The new Batis lenses from ZEISS: The moment mirrorless photography matches your aspiration."
Seemingly our aspirations weren't being met until now. And,
"// NEW PRO ERA"
And, where Zeiss goes, can Sigma be far behind? Sigma has already signalled that it will be doing some full-frame E-mounts. It will be interesting to see if they go head-to-head with Sony and Zeiss, or provide a high quality but slightly slower and less expensive line, as they did with their APS-C, E-mount lenses.
Here's Jason Lanier's 24 minute video on his 10 reasons for switching to Sony E-Mount: