24 August, 2015

Sony A7rII - People don't know what they want....

Zeiss 50mm Loxia - Rain at the Camberwell Markets in Victoria [Click image to enlarge.]

It’s really hard to design products by focus groups.
A lot of times, people don't know what they want
until you show it to them.
— Steve Jobs, BusinessWeek, May 25 1998

With the NEX-7, I thought Sony had done all they could for me. An outstanding 24mp sensor, a bright and beautiful EVF, and an incredibly small form factor — t0 name just few of its many virtues. With an APS-C camera like that, who needed full frame?

Enter the A7. An absolutely tiny full frame, with an outstanding 24mp full-frame sensor. Once again, what more could anyone want?

Stabilisation? More than half again as many pixels? The A7rII has arrived with a vengeance.

Kai from Digital Rev seems convinced (video is 9:32):



Michael Reichmann and Kevin Raber (of the Luminous Landscape) also published a more than glowing review with some samples HERE, and this (21 minute) video.

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