Form factor

Fisherman at dusk - North Burleigh Heads, Queensland

It's the absence of the weight and size, the mirror box and all these moving parts that makes the mirrorless cameras both great and affordable. They're breakthrough products because they're not DSLRs. (Rhetorical question alert.) So how is that some companies seem to celebrate their cameras looking like DSLRs?

Making cameras is a business. And, as in most businesses, the customer is king. So, if customers want cameras that look like SLRs and DSLRs, then that's what they're going to get.

On the other hand, I can only suggest what Steve Jobs said (BusinessWeek, May 25 1998): “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

(These days you can't go wrong quoting Steve Jobs.)